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Sales Reports: Average Sales

Dan Belfield
  • Updated

Dive into the heartbeat of your sales with the Average Sales report, offering a daily snapshot of crucial sales insights. But here's where it gets exciting – not only does it give you a daily overview, but you also have the power to unravel the story further. Drill down into each date to dissect the sales landscape, breaking it down per hour, half-hour, or quarter-hour for the selected date.

For companies with multiple sites, this can be split per site or can be consolidated for all sites.

If required, this report can be created as a Saved Report and set up to send out periodically. 

 

Report Filters

Access the Average Sales report via: Reports & Analysis > Sales > Average Sales.

Select the required report parameter options from:

Pick By

Use the toggle to select either:

  • SITE: To select sites or site types to report on.
  • LOCATION: To select locations to report on.
Date Range

Select which date range to include sales for.
View Type

Select whether to view the report as:

  • Consolidated: To combine multiple sites into one consolidated output.
  • Split By Site: To produce a separate output per site if multiple sites are selected.
Time Period

Select to breakdown the detailed view as either 15, 30 or 60 minute slots.
Average Sale Type

Select whether to view the average sale values as a Gross or Net figure, or Both.
Show Detailed

Select this if you wish to run the report in expanded format, displaying the time period detail. If not selected, summary data is shown, and you can expand into detail as required.
Price Levels

Select which price level(s) to report on. If left blank, all price levels will be included.

 

Report Output

The Average Sales report has two levels: 

 

Level 1 - Daily Summary

The first level of the Average Sales report is a summary of sales per date, displaying:

Sale Date

Displays the Sales Date that the sales are assigned to.
Customer Count

Displays the Customer Count on the sales date shown.
Covers

Displays the number of covers declared on the date shown, if applicable.
Average Sale Price

Displays the average sale value based on the customer count.
Quantity

Displays the quantity of products sold.
Gross

Displays the total gross sale value. (Excludes discount.)
Net

Displays the total net sale value. (Excludes discount and tax.)
Tax

Displays the total tax value.
Discount

Displays the total discount value. 
Percent Sales 

Displays the proportion of sales, per date, across the entire report.

 

Level 2 - Time-Slot Summary

The second level of the Average Sales report displays the same information as per Level 1, but per time-slot for the selected date. 

This level can be shown by default when generating the report by selecting the Show Details option in the filter form, or can be expanded from level one where applicable by selecting the "+" icon on the relevant row.

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